Google Ads & SEO · Christchurch / Canterbury, New Zealand
Ross Galt: 42% more recorded Google Ads conversions in 2025
How Catalyst Digital grew Ross Galt's recorded Google Ads conversions in 2025 compared with 2024, and what those figures do and don't measure.
+42%
Total conversions · 2025 vs 2024
Recorded Google Ads conversions, 2025 compared with 2024, as reported by Catalyst Digital. Not confirmed jobs or revenue.
+31%
Search conversions · 2025 vs 2024
Recorded Google Ads conversions, 2025 compared with 2024, as reported by Catalyst Digital. Not confirmed jobs or revenue.
+1,121%
Display conversions · 2025 vs 2024
Recorded Google Ads conversions, 2025 compared with 2024, as reported by Catalyst Digital. Not confirmed jobs or revenue.
The challenge
Build on a successful account while increasing conversion volume.
What we did
Catalyst Digital expanded competitor targeting, refocused Display campaigns on conversions and developed the Home Security Systems campaigns.
The results
Catalyst reports growth across total, Search and Display conversions in 2025 compared with 2024.
What the figures measure: these are conversions recorded in Google Ads, the actions set up as conversions in the account. They are not confirmed jobs or revenue. Large percentage changes, such as the Display figure, can come from a small starting number.
Originally published by Catalyst Digital, Unlocked Search's parent company. Read the source case study.
"Working with Matt and Alex has been a breath of fresh air."
Sara Andrew
Marketing & Administration, Ross Galt · Excerpt from her Catalyst Digital testimonial
Director
Alex
Build & Optimise
Matt
Next step
Let's talk about the work you want more of.
Tell us about your locksmith business, the areas you cover and the work you want more of. We'll discuss where growth may be getting stuck and whether Unlocked is a good fit.
A 30-minute call with Alex or Matt. No commitment. Checking your territory doesn't need a call.
- One locksmith per agreed territory
- Direct access to Alex and Matt
- Month to month, 30 days' notice