Unlocked Search

Pricing

Pricing built around exclusivity, not packages.

Three fixed-price monthly packages, one locksmith per territory, and no lock-in contracts.

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Response

Google Ads plus Local SEO, with call and lead tracking with qualification. Built for operators who want consistent inbound call growth and clarity on which enquiries become real jobs.

$1,270 NZD

per month

  • Google Ads management and ongoing optimisation
  • Local SEO: Google Business Profile optimisation
  • Custom landing page
  • Call and lead tracking with qualification
  • Heatmaps and analytics
  • Custom lead tracker software
  • Monthly reports
  • 24/7 call and email support
  • Exclusive territory: 250,000 population catchment radius from your primary location. We will not take on a competing locksmith or security business within your territory for the duration of your retainer.
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Most Popular

Authority

Google Ads plus full SEO. Built to dominate both paid and organic search across your service area.

$2,470 NZD

per month

  • Everything in Response, plus
  • 20 to 40 focus keywords
  • Dedicated SEO landing pages built for each focus keyword
  • Technical SEO
  • On page SEO: quarterly content optimisation and internal link building
  • AI SEO
  • Integration with job management and CRM tools
  • Monthly reporting including AI visibility
  • Monthly virtual meetings and quarterly strategy sessions
  • Exclusive territory: 500,000 population catchment radius from your primary location. We will not take on a competing locksmith or security business within your territory for the duration of your retainer.
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Market Leader

Full marketing service. Built for larger operators and multi location security companies.

$4,500 NZD

per month

  • Everything in Authority, plus
  • Digital advertising strategy
  • Meta Ads management (Facebook and Instagram)
  • Microsoft Ads management
  • Cross channel conversion tracking
  • Full analytics suite
  • Custom performance dashboards
  • Dedicated Slack channel
  • Exclusive territory: 1,000,000 population catchment radius from your primary location. We will not take on a competing locksmith or security business within your territory for the duration of your retainer.
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Start with a one-off build

Not ready for a monthly retainer? Start with the foundation.

One-off build

Foundation

A new lead generation website, designed and built to turn locksmith searches into calls and quotes.

From $2,500 NZD

one-off

Start with the foundation
  • New lead generation website, AI assisted design and build
  • Conversion focused structure built around calls, quotes and booked jobs
  • Analytics setup including call and lead tracking
  • SEO setup: technical foundations, on page structure, Google Business Profile
  • Built ready to scale into any of the retainer packages

All prices exclude GST. AUD prices are fixed website prices, not live exchange rates.

Every Retainer

What's always included

  • One locksmith per territory — exclusive coverage
  • Real call tracking, not click counts
  • No lock-in contracts — month to month
  • Direct access to Alex & Matt, not account managers
  • Full ownership of every account, every asset
  • Plain-English monthly reports

FAQ

Pricing questions

Yes. The monthly management prices shown for Response, Authority and Market Leader are fixed in the selected currency and exclude GST. We confirm the scope before work begins.

Foundation is a separate one-off website build, not a monthly retainer. It gives you a conversion-focused lead generation website, call and lead tracking, analytics and the SEO foundations needed to scale into a retainer later.

Yes. The retainer packages are month-to-month and can be cancelled with 30 days notice. You keep ownership of the accounts and assets we build.

Response includes call and lead tracking with qualification. We connect enquiries to the channel that produced them, separate real job opportunities from price shoppers, and report on what actually turned into work.

Yes. We work with locksmiths across New Zealand and Australia, with one client per agreed territory.

Alex Murray

Director

Alex

Matt Caldwell

Build & Optimise

Matt

Contact Alex & Matt

One locksmith per territory

Is yours still open?

Every week we take on one new locksmith. We'll check if your area is still available, audit what's running, and tell you straight whether we can help.

No commitment. No lock-in. 30-minute call — no deck, no sales script.

  • One Locksmith Per Territory
  • Real Call Tracking
  • No Lock-In Contracts