Google Ads
Google Ads for the locksmith jobs you actually want.
Google Ads built around the work you want more of, with clear measurement of what comes in and honest limits on what can be tracked.
Why locksmith Google Ads often waste money
- Broad searches pulling in price shoppers and DIY queries
- No reliable measurement, so you can't tell which clicks became jobs
- Ads sending people to a generic homepage instead of a page for the job
What We Do
What we do
Targeting the jobs you want
We bid on the searches behind the work you want more of, whether that's lockouts, automotive keys, residential or commercial jobs, and avoid searches that rarely turn into work.
Calls first on mobile
Call ads and call assets make it easy to ring you from the search results, scheduled for the hours you can answer.
Search term reviews
We review the searches that trigger your ads and exclude the ones that waste budget, such as DIY and job-seeker searches.
Measurement you can trust
We track calls and form enquiries from your ads. Linking a call to a booked job needs your job outcomes, so we show you what is and isn't measured.
Budget where it pays back
We move budget towards the services, areas and times that produce qualified enquiries.
Ongoing optimisation
We check the account regularly and make changes when the evidence supports them, not for the sake of activity.
The Process
How we run a Google Ads account
Audit
We review your recent data, find where budget is leaking and agree priorities with you.
Rebuild
Campaigns, ads, landing pages and tracking restructured around the jobs you want.
Optimise
Search term reviews, ad tests and budget changes based on what produces qualified enquiries.
Report
A plain-English monthly report: what came in, what it cost, and what we changed and why.
Director
Alex
Build & Optimise
Matt
Next step
Let's talk about the work you want more of.
Tell us about your locksmith business, the areas you cover and the work you want more of. We'll discuss where growth may be getting stuck and whether Unlocked is a good fit.
A 30-minute call with Alex or Matt. No commitment. Checking your territory doesn't need a call.
- One locksmith per agreed territory
- Direct access to Alex and Matt
- Month to month, 30 days' notice